![]() The focus of this article is service mark usage. (0) Is It a Service Mark and Can You Use It? Service marks should be (1) used prominently, (2) used either alone or, if used in a sentence, as adjectives for the generic service, and (3) with an SM (or TM) symbol unless registered. ![]() Let’s even assume you’ve checked and no one else is using the mark. You’ve wisely decided to brand it using a service mark. Your business offers or will offer a service.
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